Legal Guidelines for Setting Billboards in India

Local Regulations

Its crucial to check with the local municipal corporation or relevant authority to understand the specific rules and regulations governing billboards in your area.

Permits and Licenses

You will need to obtain permits and licences from the local authorities before installing a billboard. This may include permissions for the structure itself, as well as approvals for the content that will be displayed on the billboard.

Zoning Laws

Zoning laws dictate where billboards can be placed within a city or town. Ensure that the location you choose complies with the zoning regulations to avoid legal issues later on.

Content Restrictions

There may be restrictions on the type of content that can be displayed on billboards. Content related to tobacco, alcohol, and other sensitive topics may be subject to additional scrutiny or outright bans.

Safety and Structural Compliance

Billboards must comply with safety standards and structural requirements to ensure public safety. This includes considerations such as wind load capacity, structural integrity, and maintenance protocols.

Taxation

Be aware of any taxation or fees associated with installing and maintaining billboards. This can vary depending on the location and size of the billboard.

Compliance with Advertising Standards

Advertisements on billboards must comply with advertising standards set by regulatory bodies such as the Advertising Standards Council of India (ASCI). Ensure that your content meets these standards to avoid legal challenges.