You delivered female underwear in hurry: Social media war erupts between Blinkit, Crumble Pakistan over delivery mix-up

New Delhi: A recent delivery blunder by the online platform Blinkit has ignited a social media firestorm. The platform mistakenly delivered female undergarments to a man who had ordered male undergarments, leading to widespread criticism and mockery online.

The social media showdown

In a twist that has captivated netizens, Pakistani bakery brand Crumble Pakistan joined the fray. They shared a post depicting a humorous exchange between a customer and a Blinkit delivery rider. The customer’s message claimed that his brother had fainted while waiting for the delivery, to which the rider humorously responded, "Sir, the tyre is punctured, I am rushing to it."

 

 

 

 

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A post shared by Crumble (@crumblepakistan)

Blinkit and crumble Pakistan exchange barbs

Blinkit, seizing the moment, commented on the Crumble Pakistan post, jokingly stating, "Lol! One biscuit is not getting delivered. We will become the number 1 brand of Pakistan." This comment was met with a sharp retort from Crumble Pakistan, which replied, "Blinkit, I saw on your Twitter that you delivered female chaddi instead of male chaddi in a hurry."

The viral debate

The playful banter between the two brands has gone viral, with users sharing screenshots of the comments and adding their reactions. Crumble Pakistan, known for its fresh bakery products and multiple outlets across Pakistan, has used the opportunity to poke fun at its competitor, while Blinkit has been defending its brand. As the online feud continues, it’s clear that this delivery mix-up has turned into an unexpected and entertaining social media spectacle.