What's British framers' secret to keep rams peaceful? Know axe effect

British sheep farmers have stumbled upon an unconventional solution to manage their rams: Axe body spray, known as Lynx in the UK. Inspired by a Facebook group called 'Ladies Who Lamb,' farmers like Sam Bryce have adopted this fragrant approach to keep their rams calm and prevent aggressive behavior.

Taming aggression with scent

Sam Bryce, operating on the Norfolk-Suffolk border, credits the group's recommendation of Axe body spray, particularly the Africa variety, for its ability to mask the hormones triggering aggression in rams. Since implementing this method, Bryce notes a remarkable transformation in her rams' behavior, fostering peaceful interactions without the usual confrontations.

Rams embrace Axe Effect

Describing the typical behavior of rams, Bryce explains their tendency to puff up and confront each other, akin to intoxicated individuals preparing for a brawl. However, with the introduction of Axe body spray, farmers witness a noticeable reduction in aggressive displays among their livestock.

The efficacy of this fragrant solution is spreading rapidly among farmers across the country and potentially worldwide. Caitlin Jenkins, a 31-year-old shepherdess from Suffolk, attests to the effectiveness of Axe body spray, emphasizing the importance of choosing the African variety for its distinctive and potent scent.

Unexpected benefits for ewes

Interestingly, the benefits of using Axe body spray extend beyond preventing ram fights. Ewes, relying on scent to identify their offspring, are seemingly deceived by the deodorant's strong fragrance, leading them to accept lambs as their own.

Axe, initially launched by Unilever in France in 1983, filled a market niche for a potent deodorant with cologne-like scents. Marketed as Lynx in regions where the Axe trademark was already claimed, such as the UK, Ireland, Australia, and New Zealand, the brand's distinct fragrances continue to find unexpected applications beyond personal grooming.