New Delhi: Magenta Flowers, an innovative brand recognized for transforming special occasion flowers into cherished keepsakes, has ventured into an unconventional domain – breast milk jewellery. Owned by Safiyya and Adam Riyadh, the award-winning firm has garnered significant attention in the fashion industry with its unique offerings. View this post on Instagram A post shared by Breastmilk jewellery/DNA keepsake jewellery |by santha cp (@maalittleloves)What is breast milk jewelleryWhile the concept of jewellery crafted from breast milk might seem unfamiliar to some, Magenta Flowers has embraced this novel idea with enthusiasm. With nearly 4,000 orders fulfilled since its establishment in 2019, the brand has established itself as a leader in creating sentimental pieces that capture lifes precious moments. View this post on Instagram A post shared by Breastmilk jewellery/DNA keepsake jewellery |by santha cp (@maalittleloves)Projected revenue growthThe decision to diversify into breast milk jewellery signifies Magenta Flowers commitment to innovation and meeting evolving consumer preferences. Forecasts indicate that the company is poised to achieve remarkable financial success, with an estimated revenue of Rs 15 crore projected by 2023. This bold move underscores the potential profitability of breast milk as a niche market within the jewellery industry. View this post on Instagram A post shared by Breastmilk jewellery/DNA keepsake jewellery |by santha cp (@maalittleloves)What is behind Safiyyas inspirationAs a mother of three, Safiyya Riyadh is intimately familiar with the challenges and stigma associated with breastfeeding in public. For her, the creation of breast milk jewellery represents a celebration of motherhood and a way to challenge societal taboos surrounding breastfeeding. Safiyyas dedication to preserving the essence of breast milk in wearable keepsakes led to extensive research and the development of innovative preservation techniques. View this post on Instagram A post shared by Breastmilk jewellery/DNA keepsake jewellery |by santha cp (@maalittleloves)Technical innovationReports suggest that Safiyya Riyadhs journey to perfecting breast milk jewellery involved intricate experimentation and technical ingenuity. Through meticulous trial and error, she devised a proprietary method that entails drying the liquid and blending it with a premium, non-yellowing epoxy. This innovative approach ensures that the jewellery retains its pristine appearance and the unique coloration of breast milk for years to come.Magenta Flowers foray into breast milk jewellery exemplifies the intersection of artistry, innovation, and maternal pride. By embracing unconventional materials and crafting exquisite pieces that resonate with customers on a deeply personal level, the brand continues to redefine the boundaries of contemporary jewellery design.
