Watch video: Mumbai police makes REEL on popular Instagram trend; here's why it is viral now

Mumbai: Police has taken social media by storm with their latest Instagram reel, proving they're not just law enforcers, but also pop culture songs. The video cleverly leverages a trending Instagram transition effect, featuring Malayalam superstar Fahadh Faasil from the recently released movie "Aavesham."

But this isn't just a celebrity shoutout. The reel ingeniously conveys crucial safety messages through relatable visuals. It uses Faasil's expressions to depict two sides of the same situation: the safe and responsible choice, and the risky behavior to avoid.

Safety with a smile: Dial 100, buckle up, and secure your passwords

The reel highlights positive actions with a reassuring smile from Faasil. Here, we see him advocate for:

• Dialing 100 in emergencies: A simple reminder that can make a critical difference.
• Following speed limits: Keeping yourself and others safe on the roads.
• Creating strong passwords: Protecting your online identity from cyber threats.

Risks to avoid

Faasil's concerned expressions depict the dangers of:

• Riding without a helmet: Putting yourself at risk of serious injury in an accident.
• Clicking suspicious links: Avoiding online scams and malware threats.
• Using weak passwords (like 1234567890): Leaving your accounts vulnerable to hacking.

A winning formula

The Mumbai Police's witty caption, "Better to stay 'Fa'faa' away from avoidable risks," cleverly plays on Faasil's initials, adding a touch of humor. This, combined with the engaging reel format, has propelled the video to viral fame, garnering over 3 lakh views within a single day.

 

 

 

 

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A post shared by Mumbai Police (@mumbaipolice)

This innovative approach demonstrates how effective communication can be when it's both informative and entertaining. By embracing current trends and relatable pop culture references, the Mumbai Police are successfully reaching a wider audience and spreading vital safety messages in a way that resonates.