Watch: Air India's new safety video captures hearts on social media

From the ethereal elegance of Bharatnatyam to the energetic swirls of Ghoomar, each mudra seamlessly translates the safety instructions. The video has received evident praise on different social media platforms.

Author
Edited By: Satyam Singh
Follow us:

ANI

Air India has posted a captivating safety video on microblogging platform X, celebrating the vibrant tapestry of Indian dance and culture. Ditching the usually recorded script and flight attendant demonstrations, the airline is educating the safety instructions into graceful movements of eight classical and folk dance forms.

"For centuries, Indian classical dance and folk art forms have served as mediums of storytelling and instruction. Today, they tell another story, that of inflight safety," Air India announced on social media, sharing the video that has gained over a million views.

From the ethereal elegance of Bharatnatyam to the energetic swirls of Ghoomar, each mudra seamlessly translates the safety instructions. The video has received evident praise on different social media platforms.

What was X users' response to Air India video?

"Beautifully classical in a classy safety film," one user wrote. Others lauded the video's ability to showcase India's diverse culture in a captivating manner while emphasizing the importance of safety. "What a breath of fresh air!" exclaimed one user, appreciating the innovative approach that replaces the "uninteresting drill" with vibrant storytelling.

Air India's initiative has not only ensured safety awareness but also captured the hearts of passengers and social media audiences alike with the unique blend of cultural heritage and practical information.