In conjunction with Disney Star, direct-to-home platform Tata Play has introduced a 4K platform service for the current Indian Premier League (IPL) season. According to a statement from the company, the service will serve a certain group of viewers who want to watch 4K high quality content on television.The settop box and its offer!The 4K service, which costs ₹99 per month, will let viewers with Tata Play Binge+ Android set-top boxes watch movies like D-Day, Arjun Reddy, Goodluck Jerry, A Thursday, and Talvaar, as well as sporting events like the IPL and ICC T20 World Cup. Pallavi Puri, chief commercial and content officer of Tata Play, stated that the 4K service will be expanded to include important sporting events, films, and foreign material in addition to the Tata IPL.Tata Play aims for expansion! The managing director and CEO of Tata Play, Harit Nagpal, stated in a recent interview that the business wants to expand its reach by reaching out to non-DTH users as it prepares to add more services to its OTT aggregator platform, Binge. Following more than two years of testing the service with its DTH customer base, it later made the platform available to all connected TV and smartphone users, with no requirement for a DTH membership. What all does it offerDisney+ Hotstar, ZEE5, SonyLIV, Jio Cinema, Hallmark, MX Player, Lionsgate Play, Aha, VROTT, Sun NXT, ReelDrama, Voot Kids, Chaupal, Namma Flix, Planet Marathi, ManoramaMAX, Koode, Tarang Plus, Hungama Play, Eros Now, ShemarooMe, Curiosity Stream, EPIC ON, Travelxp, DocuBay, and ShortsTV are among the national, regional, and international apps on the Binge platform.
