Social media users were met with a surprising trend on Thursday as the skincare brand Cetaphil gained traction on X. The unexpected surge in discussions about Cetaphil left many wondering whether it was a genuine organic interest or a strategic marketing ploy. For those who encountered numerous Cetaphil-related posts on their feeds and pondered the reasons behind this trend, heres what you need to know.X user Kanupriya contributed to the conversation by sharing a scene from the TV series Panchayat, humorously pointing out how people who have never used Cetaphil before were suddenly discussing it.skin care bros discussing Cetaphil vs Cera Ve cleansers after washing face with Lux soap their entire lives pic.twitter.com/2qP1fcfETY— Kanupriya (@kanupriiya) April 4, 2024Another X user, known for favoring Boroline over Cetaphil, added to the discourse by posting a picture of Boroline and questioning, “Who all still uses it”In a world full of Cetaphil, be someones Boroline!Who all still uses it pic.twitter.com/RNwa9BR1AT— Mimansa Shekhar (@mimansashekhar) April 4, 2024Meanwhile, another individual shared a picture of Cetaphil and expressed concerns about middle-class individuals claiming to use Cetaphil regularly.As a member of Middle Class Association I raise concerns over Middle Class people claiming to use Cetaphil regularly... These people should be removed from Middle Class Category!! pic.twitter.com/gHY5wJH0Xv— Akhil Sethiya✨ (@bas_kar_oyee) April 4, 2024 Reason Behind the TrendThe viral trend surrounding Cetaphil can be attributed to the recent launch of its competitor, CeraVe, in India. Beauty influencers tried both products and shared their reviews, sparking a debate among users. With Cetaphil being an established brand, loyal customers came out in support of it, contributing to its trending status on X.Insights About CetaphilAccording to the official website of the brand, Cetaphils cleansers and moisturizers are backed by scientific research and clinical studies. This ensures the most effective blend of ingredients, especially for sensitive skin types.The website highlights that 70% of people worldwide report some degree of skin sensitivity. Cetaphil has collaborated with dermatologists to identify five signs of sensitivity, and their products are clinically tested to address these signs - dryness, irritation, roughness, tightness, and weakened skin barrier. Cetaphil products are designed to improve the resilience of the skin against these factors.
