Islamabad: Durex Pakistan has stirred up a storm on social media with its recent Eidi suggestion, sparking widespread reactions from internet users. Known for its quirky and playful approach to advertising, the condom brands latest post has raised eyebrows, particularly due to the sensitive nature of the occasion it references.Unconventional Eidi advertisementIn celebration of Eid-ul-Fitr this April, Durex Pakistan took an unconventional approach by suggesting a unique Eidi gift idea. While it is customary for parents to give money and sweets as Eidi during the festive season, Durexs recommendation of gifting a condom certainly caught many by surprise.In a bold social media ad, Durex urged individuals to Make sure your Eid celebrations start with a bang. The suggestion to give a condom as a special Eid gift raised eyebrows and sparked a flurry of reactions across social media platforms. View this post on Instagram A post shared by Durex Pakistan (@durex.pakistan)Mixed reactions from netizensThe post elicited a diverse range of responses from netizens. While some criticized Durex for perpetuating stereotypes and objectifying women, others dismissed it as a harmless marketing ploy. Amidst the debate, accusations of Islamophobia were also leveled against the brand.Shame on you for portraying women as merely a sex object, remarked one internet user in response to Durexs Eidi suggestion. However, amidst the criticism, some took a lighthearted approach, joking about the brands audacity and creativity in their marketing strategies.Fact checkIt is important to note that amidst the controversy, an edited image of the post circulated on social media, misrepresenting the original message. The fabricated image, which suggested giving a condom as Eidi to ones sister, was created with the intent to incite hatred and discord. This misinformation further fueled the debate surrounding Durexs unconventional marketing tactics.Durex also knows the real ralationship between a brother and sister in the muslims. Starting Eid with the bang and Durex condoms.#EidMubarak pic.twitter.com/J4trfn4Ghm— Jeevan Bisht (@jeevanbisht989) April 11, 2024In conclusion, Durexs Eidi suggestion has sparked a heated debate online, highlighting the complexities of cultural sensitivities and marketing ethics in the digital age. As discussions continue to unfold, it underscores the importance of responsible and thoughtful communication in advertising campaigns.
