Rocca Chocolates sweet success in Shark Tank India: Ritesh Agarwal invests in Nagpur startup

Chocolates hold a special place in the hearts of many, captivating taste buds with their irresistible allure. Traditionally found in various forms like bars, ganache, truffle sauce, and spreads, chocolates offer a diverse range of indulgent experiences.

In a market saturated with traditional offerings, the emergence of a unique fusion was poised to make a bold statement. Rocca, established in 2020 by founders Sonal Bahilani and Yash Pande, sought to redefine chocolate consumption by blending the richness of chocolate with the essence of Indian sweets like Chikki.

Innovative approach

Embarking on a journey to infuse traditional Indian flavors into the world of chocolate, Rocca aimed to offer customers a delightful blend of familiarity and innovation. Through meticulous experimentation and the infusion of diverse chocolate flavors, Rocca sought to carve out a niche for itself in the competitive confectionery landscape.

Distinctive selling points

The founders aimed to provide chocolates with a new texture, 100% covered with nuts, pure ingredients, high quality, and brand relativeness. These unique selling points set Rocca apart, promising consumers an unparalleled chocolate experience that resonates with Indian flavors and traditions. 

Securing backing from Ritesh Agarwal

In a significant milestone for Rocca, the startup secured backing from Ritesh Agarwal on Shark Tank India Season 3. This endorsement further validates Rocca's innovative approach and highlights its potential to make waves in the confectionery industry. As Rocca continues to push boundaries and redefine chocolate consumption, it remains poised to delight chocolate enthusiasts with its unique fusion of tradition and innovation.