How is Zomato serving up to 50 people at home?

Indian multinational restaurant aggregator and food delivery company, Zomato, under the leadership of CEO Deepinder Goyal, has launched a pioneering initiative in India - the "large order fleet." This innovative service aims to cater to group or party events, accommodating gatherings of up to 50 people.

What service will be provided under large order fleet?

The large order fleet is distinctive for its utilization of an all-electric vehicle lineup. This fleet is specifically tailored to handle sizable orders for events and gatherings, ensuring seamless delivery experiences.

Addressing previous challenges

Previously, large orders were managed by multiple delivery partners, often resulting in subpar customer experiences. With the introduction of the large order fleet, Zomato endeavors to rectify these shortcomings and elevate customer satisfaction levels.

Ongoing enhancements in Zomato

While the fleet is already operational, it remains a work in progress. Zomato is actively incorporating enhancements such as cooling compartments and hot boxes with temperature control to ensure the optimal condition of delivered orders.

Today, we are excited to introduce India's first large order fleet, designed to handle all your large (group/party/event) orders with ease. This is an all electric fleet, designed specifically to serve orders for a gathering of upto 50 people. pic.twitter.com/RCH6v0kxfn

— Deepinder Goyal (@deepigoyal) April 16, 2024

What is the aim of initiative?

CEO Deepinder Goyal emphasizes that Zomato's initiatives are not solely profit-driven. Rather, the company prioritizes the development of superior products and services to better serve communities. The large order fleet exemplifies this commitment to innovation and customer-centricity.

Previous endeavors

In March, Zomato introduced the "Pure Veg Mode" service catering to customers with strict vegetarian dietary preferences. However, the proposed green uniform for delivery personnel sparked controversy, leading to a swift retraction of the decision due to concerns of potential discrimination and inconvenience.

What is community feedback on Zomato's initiative?

The proposed uniform change faced criticism online, with accusations of perpetuating modern-day casteism and potential tenant-landlord conflicts. Zomato responded promptly to address these concerns and ensure inclusivity in its service offerings.