International Womens Day 2024: An annual event which celebrated worldwide to honor the achievements and contributions of women in various spheres of life is recognised as International Womens Day. This year, as the world commemorated International Womens Day on March 8th, social media platforms buzzed with diverse posts and messages marking the occasion. Notably, companies like Swiggy and boAt made their voices heard with thought-provoking visuals aimed at challenging the objectification of women in popular songs.International Womens Day 2024: Swiggy, boAts collaborative initiativeSwiggy, a leading food delivery platform, and boAt, a prominent audio electronics brand, teamed up to create a series of visuals that deliver a powerful message against songs that demean and objectify women. The campaign, titled Some items only look good on the menu, not in your playlist. Lets #RightTheSong, features striking visuals shared on both brands Instagram handles.International Womens Day 2024: Visual representation of the messageThe visuals employ a consistent design format, presenting excerpts from song lyrics that liken women to food items. Beneath the lyrics, two images are juxtaposed: one depicting the referenced food item and the other portraying a female emoji wearing headphones, accompanied by the text She is not.International Womens Day 2024: Social media reactionSince its posting approximately 11 hours ago, the campaign has garnered significant attention on Instagram, amassing over 3,300 likes and sparking a flurry of comments from users.International Womens Day 2024: User responsesInstagram users responded positively to Swiggy and boAts initiative, applauding the effort to combat the objectification of women in popular culture. Comments ranged from expressions of appreciation for the campaigns message to acknowledgment of its relevance and impact.Swiggy and boAts collaborative effort serves as a poignant reminder of the ongoing struggle for gender equality and the need to challenge societal norms that perpetuate the objectification of women. As conversations around gender empowerment continue to evolve, initiatives like these play a vital role in promoting awareness and fostering meaningful change in societal attitudes and behaviors.
