Innovative response to layoff: Woman's viral video resume grabs employers attention

In a bold move following her job termination, Product Marketing Manager Marta Puerto turned to an unconventional method to market herself and land a new job. Instead of resorting to traditional job applications, Puerto crafted a compelling video showcasing her job experiences and qualifications under the brand name 'Marta'. Her innovative approach has garnered widespread attention and praise from netizens.

Proof of Work is the future.

Excellent video by Marta Puerto on LinkedIn who was laid off and had difficulty getting hired.

She created a short film on how it was time to market a new product (her) and how cleverly she ended the video as 'free trial ended.' pic.twitter.com/WJcyC44c2v

— Chelsi Mehta (@cmchelsimehta) February 29, 2024

What is it about?

Taking to LinkedIn, Puerto shared her video with a candid caption, revealing her discomfort with self-promotion but emphasizing her determination not to give up. She described her job hunt as challenging and expressed the need to stand out and applied her marketing expertise to herself, creating a brand-new website and an interesting video to introduce herself to potential employers.

She posted the video just two days ago, which gained 64,000 reactions and garnered numerous comments on LinkedIn. Moreover, the link of videos was widely shared across social media platforms.

Netizens hails Puerto's creativity

LinkedIn users have been quick to commend Puerto's initiative and creativity. One user expressed regret on behalf of companies that overlooked her, while another emphasized the importance of personal branding for long-term success. Others lauded Puerto's exceptional work, expressing confidence in her ability to secure her dream role.

Netizens hailed Puerto's video as incredible and praised her brilliance, with some even went on to suggest that she should consider herself an entrepreneur given her evident talent for brand-building.