A significant shake-up in the world of cricket broadcasting looms as Reliance Industries Ltd (RIL) and Disney Star prepare for a mega-merger. It will transform how cricket matches are televised and streamed, affecting both local and international events.Jio Cinema Takes the LeadFollowing the merger, Jio Cinema is poised to become the go-to digital hub for cricket content. This means fans can expect to catch all their favorite cricket tournaments, from the ICC championships to the highly anticipated Indian Premier League (IPL), on this platform. Meanwhile, linear broadcasting will remain in the hands of Star Sports, a longstanding sports channel in India.Say Goodbye to Disney HotstarThe merger may also spell the end for Disney Hotstar, a popular digital platform. Its cricket rights are likely to transition to Jio Cinema, streamlining the viewing experience for fans. However, Star Sports will continue to broadcast key cricket events like the ICC tournaments and the IPL.Whats NextBefore these changes can take effect, regulatory bodies such as the Competition Commission of India (CCI) must give their approval. This process could take anywhere from 10 to 12 months. In the meantime, cricket fans can expect business as usual for IPL 2024 and the upcoming T20 World Cup.Reliance Industries Limited (RIL), Viacom 18 Media Private Limited and The Walt Disney Company today announced the signing of binding definitive agreements to form a joint venture that will combine the businesses of Viacom18 and Star India. As part of the transaction, the media… pic.twitter.com/LLeY3R0X4b— ANI (@ANI) February 28, 2024Potential changes aheadLooking ahead, the merger could lead to adjustments in cricket broadcasting. For instance, the Womens T20 World Cup and other events may see coverage shifts between Jio Cinema and Star Sports. Moreover, with RILs influence, theres speculation that Star Sports may undergo a rebranding as Jio Star Sports.Partnerships strengthenedDespite the changes, regulatory bodies like the Board of Control for Cricket in India (BCCI) and the International Cricket Council (ICC) can anticipate strengthened partnerships with Jio and Disney Star. These collaborations promise expanded platforms and enhanced cricket viewing experiences for fans across the globe.
