The video features Deepak Goyal from Prayagraj, claiming he facilitates a digital bath at Sangam by printing devotees' photos and offering them a virtual experience. (instagram/@echo_vibes2)
Viral News: As the Maha Kumbh in Sangam city enters its final phase, the festival continues to draw massive crowds. Over 55 crore devotees are estimated to have bathed in the holy waters of Prayagraj so far, highlighting the significance of this sacred event. However, amidst this sea of devotees, a new and controversial business has emerged—one that merges faith with modern technology, resulting in the so-called "digital bath."
The new trend has gained attention after a video went viral on social media, featuring a man named Deepak Goyal, who claims to be from Prayagraj. In the video, Goyal is seen holding passport-sized photographs of several individuals, explaining that he is helping people take a digital bath in Sangam while sitting at home. According to him, devotees send their photos through WhatsApp, which he then prints and uses to perform the 'bath' in Sangam. This unique service has caught the attention of many, sparking heated discussions online.
The video was shared on Instagram by the account "echo_vibes2" just three days ago and has already garnered millions of views. The reactions have been mixed, with many social media users questioning the ethics behind this business. One user commented, "This is nothing, it is playing with faith in the name of business." Another expressed dismay, stating, "This business is such that one feels ashamed just by looking at it... these people are just joking in the name of faith." Several others voiced their disapproval, calling the practice an exploitation of religious beliefs.
The introduction of the digital bath service has led to concerns over the commercialization of faith, with critics arguing that it diminishes the sacred nature of the Kumbh festival. Many devotees attend the event with deep spiritual intentions, but services like the digital bath have raised questions about whether such business practices are undermining the true essence of the ritual.
While some argue that this is an innovative way to cater to the growing number of people unable to attend the Kumbh due to logistical issues such as train ticket shortages, others believe it borders on exploitation. The debate surrounding the digital bath serves as a reminder of the fine line between respecting religious practices and profiting from them.
It remains to be seen whether the "digital bath" will gain traction or be dismissed as a passing trend. As with many viral phenomena, its popularity could quickly fade, especially if it continues to spark controversy. Nevertheless, the digital bath phenomenon has certainly captured the public's attention, raising important questions about the intersection of technology, faith, and business.
The Maha Kumbh festival, a significant event for millions of Hindus worldwide, has now entered a new phase with the rise of digital services like the "digital bath." While it may offer a convenient solution for those unable to make the pilgrimage to Sangam, it has also ignited debates on the commercialization of sacred practices. As the digital bath business grows in popularity, it is clear that the intersection of modern technology and spirituality continues to be a contentious topic, especially when faith and business collide.
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