New Delhi: A concerning deepfake video featuring Dr. Naresh Trehan, the esteemed chairman of Medanta Hospital, has surfaced, shedding light on the dangers associated with the misuse of artificial intelligence (AI).Legal action initiated by Medanta HospitalIn response to the fabricated video, Medanta Hospital has taken swift action by filing a case against unknown persons. The complaint, lodged with the Gurgaon authorities, addresses the malicious portrayal of Dr. Trehan endorsing a weight-loss medication during a purported TV appearance.Reputational damage and patient concernsExpressing dismay over the deceptive video, Harish Aswani, a senior executive at Medanta Hospital, emphasized the detrimental impact on Dr. Trehans esteemed reputation and the hospitals credibility. Such misleading content not only tarnishes their image but also raises unwarranted skepticism among patients seeking reliable medical guidance.Legal proceedings and police investigationThe complaint lodged by Medanta Hospital prompted Gurgaon Police to initiate legal action, resulting in the filing of a First Information Report (FIR). The FIR, encompassing various legal provisions, including sections related to cheating and impersonation, underscores the severity of the offense.Rise in deepfake incidentsThe incident involving Dr. Trehan is part of a concerning trend wherein prominent figures in India become targets of deepfake manipulation. In recent months, individuals like NR Narayana Murthy and Ratan Tata have fallen victim to similar deceptive tactics, underscoring the urgent need for vigilance and awareness regarding the proliferation of deepfake technology.
