'Love doesn’t pay bills'; claims food pharmer, leaves his 2 crore job to do THIS

Viral News: Influencer Revant Himatsingka, known for exposing deceptive marketing tactics in pre-packaged food through his ‘Food Pharmer’ Instagram channel, is considering a fresh direction for his platform.

 From Corporate Success to Food Activism

Despite amassing over 2.7 million Instagram followers and 1 million YouTube subscribers, Himatsingka feels it's time to evolve. In an Instagram post shared two days ago, he invited suggestions for “Food Pharmer 2.0” while reflecting on his journey—from quitting a ₹2 crore job in the US to returning to India and consistently refusing to promote food brands.

Quitting a Lucrative Job for a Cause

Himatsingka said that he quit his job in the United States, which paid him ₹2 crore per annum, and returned to India “to fight companies which are doing false marketing.” In the last one and a half years, he claimed to have refused hundreds of food brands which offered him huge amounts of money. “I’ve obviously said no to junk food promotions, but I’ve even said no to all clean food brands asking me to promote them,” he wrote on X. “The money these companies offered could have changed my life,” he noted. However, his desire to remain 100% unbiased in his reviews made him refuse good offers.

Financial Struggles and Adaptation

Quitting a well-paying job and turning to social media was not without its own drawbacks. The Food Pharmer said that for 14 months, he made no money. “After 14 months of making no money, my savings dried up and my legal costs increased. So I started doing a few non-food promotions. But I continued to say no to all food promotions, even though 95% of the deals I get are food-related,” he wrote on Instagram. Himatsingka clarified that he is not struggling financially. However, he is struggling to scale his channel and its impact.

Burnout and Mental Health Challenges

“I want to make it clear that I’m not struggling financially and I am living a comfortable life. But I am struggling to scale our impact,” he wrote on Instagram and X. Working hard every day has taken a toll on Revant Himatsingka’s mental health. In his posts on X and Instagram, the food influencer said that he is “very burnt out.” “Everything requires money and a team. But I have no mentor and a team of only 2 people.”

Seeking Community Input for Future Direction

“In the last 1.5 years, I’ve received an immense amount of love, support, likes and shares. But love, respect, support, likes and shares do NOT pay bills,” he said. He clarified that he is not looking for donations but only ideas as he enters the next phase of Food Pharmer.