WhatsApp turns Gateway of India into showcase, know more 

To demonstrate its dedication to privacy and security, WhatsApp started a program. In Mumbai‘s Gateway of India, the organisation put up a 3D anamorphic installation that shows how WhatsApp’s levels of privacy cooperate to safeguard users’ messages.  About WhatsApp’s initiative  The project, which is the first of its type at the Gateway of India, turned the […]

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To demonstrate its dedication to privacy and security, WhatsApp started a program. In Mumbai‘s Gateway of India, the organisation put up a 3D anamorphic installation that shows how WhatsApp’s levels of privacy cooperate to safeguard users’ messages. 

About WhatsApp’s initiative 

The project, which is the first of its type at the Gateway of India, turned the famous monument into a digital experience that depicts the path taken by a WhatsApp message from sender to recipient. End-to-end encryption, two-step authentication, muting unauthorised calls, and deleting messages are just a few of the features that reflect WhatsApp’s privacy policy. The emblems are based on Mumbai sights and local culture, including pigeons, the red post box, the kaali-peeli cab, and street lighting. 

In India, this attempt has taken on several forms on social media, computer interfaces, television broadcasting, print media, and billboards by various organisations. 

VC speaks  

Sandhya Devanathan, Vice President, of Meta India, said, “Privacy is at the core of everything we do at WhatsApp, and we’re excited to see the next phase of our privacy campaign light up the Gateway of India and raise user awareness around WhatsApp’s privacy features and multiple layers of protection. The eye-catching, one-of-a-kind anamorphic privacy installations will be the first time the landmark will witness such immersive storytelling in true Mumbai style and reinforce WhatsApp’s continued commitment to launch privacy features that strengthen our existing layers of protection, giving people full control over the level of privacy they need while messaging their friends and loved ones.”