Thomson Windows 11 laptops: In a game-changing move, the renowned French electronics brand, Thomson, is making a grand entrance into the Indian IT hardware market.The company plans to launch a line of made-in-India laptops and tablets in conjunction with Noida-based Sahasra Group, with prices ranging from ₹19,990 for laptops to ₹99,990 for high-end devices. Thomson intends to place a big emphasis on serving rural consumers.Affordable Excellence: Windows 11 Laptops Below ₹19,990Thomson is strategically targeting the vast entry-level consumer segment in India, presenting Windows 11-run laptops priced attractively below ₹19,990. This marks a significant shift, as it taps into a demographic largely untouched by other global brands currently operating in the Indian market.Pierre Krasnovsky, the Global General Manager at Thomson Computing, emphasised the companys commitment to providing high-quality products at affordable prices.Sahasra Groups Pioneering RoleSahasra Group, the manufacturing partner for Thomsons venture, is set to produce 100,000 units in the first year, aligning with the governments production-linked incentive (PLI) scheme for IT hardware.Varun Manwani, CEO of Sahasra Group, expressed confidence in meeting the eligibility criteria and highlighted the substantial capital investment of ₹250 crore over the next six years. This initiative is expected to create 700-1000 jobs, contributing significantly to the local economy.Thomson Windows 11 laptopsWindows 11 Interface and DifferentiationThomsons laptops are set to be powered by Intel processors and offer the familiar Windows 11 interface.Googles Chromebook, Reliances JioBook, and Shark Tank-funded Primebook are bound to be Thomsons main competitors.What will set them apart from rivals, according to Avinash Singh, Country Manager of Thomson India, is the brands distinction, citing the award-winning status of their lightest laptop at the IFA in Berlin, weighing just 900 grams.Online and Offline Availability: January 2024Anticipating a robust market presence, Thomson laptops will be available both online on platforms like Amazon and Flipkart and offline in renowned retail stores like Croma and Vijay Sales.The planned release date is set for January 2024, heralding a new era of accessible and quality computing.Challenges and Market AspirationsDespite intense competition in the affordable segment, Thomson remains optimistic, eyeing a 10% market share in the entry-level category. There is a vast untapped market potential, with only 11% of Indian households having access to a computing device.In summary, the upcoming launch of Windows 11 laptops under ₹20,000 promises to redefine the entry-level segment and establish Thomson as a frontrunner in the rapidly evolving landscape of affordable computing.
