Dixon Technologies, a prominent local contract manufacturer, is gearing up to produce Googles latest Pixel 8 smartphones within India, according to reports from the Economic Times (ET). This strategic move marks a significant step for both Dixon and Alphabet Inc. Alphabet Inc, the parent company of Google, unveiled plans last October to commence manufacturing Google Pixel smartphones within India. This decision aligns with Indias push for local smartphone production and adds Google to the roster of major global smartphone brands manufacturing in the country.Pixel production in IndiaDixon Technologies aims to kickstart production with an initial batch of India-made Pixel 8 phones hitting the market by September. The company plans to ramp up production capacity to 100,000 units monthly, with a substantial portion allocated for export, showcasing its commitment to both the Indian market and global clientele.Capturing Indian marketThe Pixel 8 model, known for its popularity, constitutes a significant share of Pixel sales in India, accounting for nearly 80% of total sales. This move by Dixon Technologies not only fulfills local demand but also bolsters Indias stature as a manufacturing hub for cutting-edge smartphones.Sunil Vachhani, Chairman, Dixon TechnologiesBefore 2014, we used to import almost 100% of our mobile phones and electronics and now we are making almost 100% of our mobile phones. With the policies of the current government, we will very soon export mobile phones of 100$… pic.twitter.com/B9QTNS42CX— Hardeep Singh Puri (मोदी का परिवार) (@HardeepSPuri) May 20, 2024Collaborative effortsDixons subsidiary, Padget Electronics, has secured a partnership with Taiwans Compal Electronics, a key global manufacturing partner for Google products. Under this agreement, Padget Electronics will handle the production of Pixel devices, leveraging its participation in the governments production-linked incentive (PLI) scheme for mobile phones.Future prospectsWhile the immediate focus remains on Pixel 8, Dixon Technologies envisions a broader collaboration with Alphabet, potentially extending to the production of upcoming Pixel models within India. Moreover, Alphabet is exploring the possibility of engaging a second manufacturing partner in India, with discussions reportedly underway with Foxconn.
