Boat, one of Indias biggest names in audio and wearable technology, has recently joined the Open Network for Digital Commerce (ONDC), a programme launched by the Ministry of Commerces Department of Promotion of Industry and Internal Trade (DPIIT). Customers will now have a chance to purchase Boats variety of electronic items, like headphones, earbuds, neckbands, smartwatches, and speakers, via the ONDC platforms as a result of this collaboration.With this association with ONDC, Boat hopes to reach a broader and more diverse consumer base. With ONDC already in various cities throughout India, Boat will be able to present its goods on a broader scale and capitalise on new business opportunities.What is ONDCONDC is not an ordinary system, platform, intermediary, or simply a new software. It is, rather, a set of standardised specifications aimed at promoting open, unbundled, and interoperable networks. ONDC hopes to minimise the need for reliance on a single platform by doing so. Its ultimate goal is to facilitate e-commerce for Indian sellers of all sorts and scales. To do this, ONDC provides expandable operational capabilities for the e-commerce market. The networks members then sew these capabilities together, activating the network.Boat: One of the most successful technology brands from IndiaBoat provides a variety of creative, inventive, and locally produced consumer technology solutions that are reasonably priced and targeted at younger consumers. As an omnichannel brand, Boat has established partnerships with global technology firms such as Dolby, Qualcomm, and CEVA to develop the future of audio and wearable devices in India for the global market. Boat is dedicated to contributing to the nations economic and technological growth and has already manufactured about 15 million units in India in close partnership with Electronics Manufacturing Services (EMS) firms and Original Equipment Manufacturers (OEMs).Image: boAt official websiteBy bringing in new suppliers, the initiative is continuously growing and increasing its product offerings, according to T. Koshy, Managing Director and Chief Executive Officer of ONDC. Customers will be able to experience a broader range of products and services as a result of this growth. The addition of Boats electronic items to ONDCs portfolio has further enhanced the programs commitment to promoting digital commerce in India.According to Aman Gupta, co-founder and Chief Marketing Officer of Boat, the brand shares ONDCs main aim of supporting the adoption and democratisation of e-commerce in India. Gupta further stated that joining ONDC will increase the availability and accessibility of Boats world-class goods across the networks many digital platforms.
