Meta Platforms has unveiled its plans to introduce a web version of its social media platform Threads, which will extend the functionality of the Twitter rival to desktop browsers, allowing users to post, like, reshare, and comment on content, along with browsing their feeds and toggling between different tabs.The anticipated rollout is slated to take place within the upcoming days, as confirmed by Metas CEO Mark Zuckerberg. Zuckerberg took to Threads to post a picture of him working on the web app, writing, “Actual footage of me building Threads for web. Rolling out over the next few days.” Post by @zuck View on ThreadsThreads, Metas response to the landscape dominated by platforms like Elon Musk-owned Twitter, introduces a democratic and transparent space for users to express their opinions and interests. However, the app continues to remain inaccessible within the European Union due to regulatory considerations surrounding data protection.Which features will be present on Threads web appWhile the web version of Threads aims to expand its reach and facilitate usage across devices, there is a litany of features which will only be available on the mobile app as of now. Notably, users wont have the ability to edit their profiles, send posts to Instagram DMs, or access some advanced settings through the web app.Aiming to accommodate users who prefer engaging with social media via desktop browsers, the web app will deliver essential functionalities, Meta spokesperson Christine Pai said.The decision to introduce the web app arrives amidst indications of declining user engagement on Threads, as indicated by various analytics firms. Metas strategic approach involves leveraging the web apps launch to reignite user interest and bolster their active participation on the platform.Meta is also engaged in improving the search functionality and enriching the user experience by incorporating additional categories and topics for exploration within Threads.
