Google searches for beach destination skyrocket after PM Modi's visit to Lakshadweep

Worldwide, Google searches for Lakshadweep are at their highest in the last 20 years, that too by a huge margin reflecting a hockey stick graph.

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Edited By: Sonia Dham
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Google searches for Lakshadweep have indeed seen a major surge following Prime Minister Modi's recent visit to the archipelago.

According to the recent data, Worldwide, Google searches for Lakshadweep are at their highest in the last 20 years, that too by a huge margin reflecting a hockey stick graph.

This huge spark in interest for Lakshadweep could be linked to the outcome of PM Modi's overnight stay, followed by beach visits and some adventure activities he partook in the form of snorkelling.

A massive row that is triggered after Maldives deputy minister, along with other cabinet members and government officials, made disparaging and unsavoury references to PM Modi's Lakshadweep visit, also is likely to have raised people's interest in the archipelago.

Reasons why search engine skyrocketed?

PM Modi visited Lakshadweep in early January and shared pictures of the stunning scenery and his interactions with the locals. He praised the beauty of the islands and urged travellers to explore them. This, along with media coverage of the visit, likely sparked public interest in the destination.

According to reports, Lakshadweep searches on Google skyrocketed in the days following PM Modi's visit. Some estimates put the number at over 50,000 searches, making it one of the top trending keywords in India. This indicates a significant increase in curiosity and potential travel plans among the public.

Comparison with Maldives: Some even suggest that these searches might be surpassing those for Lakshadweep's popular beach competitor, the Maldives.

What's next?

This sudden surge in interest could potentially lead to a rise in tourism to Lakshadweep in the coming months. However, it's important to consider the island's limited infrastructure and carrying capacity to ensure sustainable tourism practices that respect the fragile ecosystem and local culture.