Flipkart, known for its enticing sales and offers, faced repercussions after cancelling a customers iPhone order, resulting in a hefty penalty of Rs 10,000 imposed by the Consumer Disputes Redressal Commission. The incident sheds light on the importance of fair trade practices in e-commerce transactions.Background of the CaseA resident of Dadar, Mumbai, placed an order for an iPhone on Flipkarts website on July 10, 2022, amounting to Rs 39,628 paid via credit card. Despite the promised delivery date of July 12, the customer received an SMS six days later, informing about the cancellation of the order.Cancellation for Additional BenefitsThe Commission concluded that Flipkarts decision to cancel the order was motivated by a desire for additional profits, constituting a case of deficient service and unfair business practices. The District Consumer Disputes Redressal Commission, in its recent ruling, deemed Flipkarts actions unacceptable.Mental Torture EnduredWhile the customer received a refund for the cancelled order, the Commission acknowledged the mental anguish caused by the unilateral cancellation. Consequently, compensation of Rs 10,000 was awarded to the customer as a measure to address the mental distress endured due to the cancellation.The case underscores the importance of upholding fair and transparent business practices in e-commerce. Flipkarts penalty serves as a reminder to online retailers to honour their commitments and ensure customer satisfaction. Upholding consumer rights and providing recourse for grievances are crucial aspects of maintaining trust in the digital marketplace.
