The leading Italian household appliance brand, Candy has made its debut in India. The company has announced its entry into the Indian consumer durables market, with the launch of a range of appliances. According to the reports, the company has introduced its product portfolio which includes air conditioners, refrigerators, washing machines, and Smart TVs.The appliances company claims that its products are designed for forward-thinking Indian users. The brand also aims to provide affordable everyday solutions which simplify a users life with its elegant, thoughtful, efficient and easy-to-use product portfolio. It added that the company has a 75-year history of providing products with high efficiency and low cost. Candy has made its debut in India via the online store Flipkart.With the vision to provide a comprehensive range of products to its consumers, the Italian brand company offers a wide range of products across categories.Candy, a recently established consumer brand in India, has provided some information regarding the features of their products. Here, is a brief about its products:Candy RefrigeratorsThe company claims that these refrigerators are ideal for young and dynamic consumers. The refrigerators comes in different ranges from 165L to 630L and has features like a Jumbo ice-maker, turbo-icing, and 5-in-1 convertible for more space in most models. It also uses technology which reduces noise, fluctuations and energy use. Along with this, the refrigerator comes with 10 years of warranty.Candy Dual Inverter Air ConditionersDual inverter technology is used in Candys latest air conditioners for enhanced cooling and affordability. Even at 60 degrees, the Turbo mode in the “Climate” series quickly cools the device. For cleaner air, the ACs also contain antibacterial filters. A 5-in-1 ECO mode on the new range helps it save 20 to 60 percent energy. Candy Washing MachinesOceanus Wave Drum, Soft Door, Glass Top Lid and Lint Controller are features found on Candys semi-automatic and fully automatic washing machines. The tub dry technology prevents bacteria and moisture from growing in the tub, making it safer for users.Candy LED TVsThe Candy LED TVs come with voice control, Android TV, Smart AI and Bezel-less Super-Slim Italian Design. The LEDs also have the latest technologies like Quantum Dot vision, Dolby Vision, 120 Hz and Dolby Atmos sound for a great viewing experience.Price and Availability of Candy productsCustomers can buy the products at Candys website or the e-commerce website Flipkart. Here is the list of the price range for different products:Candy ACs (1 and 1.5 ton): start at Rs. 27,990 and Rs. 30,990Candy Refrigerators: starts at Rs. 9,990 and Rs. 49,990Candy Full/Semi-automatic washing machines: starts at Rs. 8,999 to Rs. 30,000Candy LED TVs: starts at Rs. 10,999 to Rs. 80,000Words from Candy Appliances during its launch in IndiaChandramohan MH, Business Head at Candy Appliances said, “The product range at Candy aims to address the needs of the new age Indian consumers, who are largely present online. We believe that the partnership with Flipkart as our e-commerce platform would be a step forward in this direction. This would enable our brand to expand its reach across the country and deliver our brand promise to the maximum number of households. Candy Appliances are skillfully combined with advanced technology and contemporary Italian designs, which makes them a right fit for an easy-going and fashionable lifestyle.”Meanwhile, Jagjeet Harode, the vice president of Large Appliances at Flipkart said, “We are pleased to provide consumers with a broad selection of Candy goods, a well-known household appliance brand from Italy. The Flipkart marketplace offers a great venue for presenting Candys innovative and smart products, making them easily available to more households nationwide. By introducing the Candy brand on the Flipkart platform, we will be able to increase the number of products we provide and give our customers a wide range of choices. We at Flipkart are always looking for ways to improve our consumers online purchasing experiences, and our partnership with Candy is another step in that direction.”
