Apple unveils 'Vision Pro,' CEO Tim Cook calls it tomorrow's tech today

Apple CEO Tim Cook made an appearance at the tech giant's Fifth Avenue flagship store in New York City to mark the launch of the new Vision Pro headset.

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Tech giant Apple has finally unveiled its much-hyped Vision Pro virtual reality headset, with CEO Tim Cook celebrating the launch at the company's flagship Fifth Avenue store in New York on Friday morning. Justifying the hefty $3,500 price tag, Cook stated the Vision Pro is "tomorrow's technology today."

During a visit to the Fifth Avenue store, Cook discussed the newly-released gadget and shared his thoughts on what it means for the future in an interview with Good Morning America. "I think it's going to be used in so many different ways because it's a spatial computer," Cook told co-host Michael Strahan.

"You know, the iPhone introduced us to the mobile computer. The Mac introduced us to personal computers. This is the first spatial computer. A company only has a few of these. Most companies have none. We've had the Mac, the iPod, the iPad, the iPhone, the Apple Watch, and now the Vision Pro. It's one of those moments," the 63-year-old CEO added.

Cook continued to describe the product as "tomorrow's technology today." "It's packed with, we have 5,000 patents on the product already. So we really leaned into it. And I'm hoping some people will pay for it by month, some people will just buy it," Cook said.

"I have talked to a lot of people in line, they're just going to buy it. But over time, who knows what will happen? But we think we priced it for the right value today," the Apple CEO added.