Apple's new initative: Joins forces with CleanMax to fast-track renewable energy adoption in India

The partnership is said to be grounded in an innovative business approach that utilizes the environmental benefits from funded projects to assist Apple in reducing emissions associated with its corporate operations in the region.

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CleanMax, a leading renewable energy company, announced its strategic partnership with Apple aimed at accelerating the adoption of renewable energy in India. Through this collaboration, CleanMax successfully deployed 14.4 megawatts of rooftop solar installations across six industrial sites in the country, with the goal of significantly reducing carbon dioxide (CO2) emissions by approximately 207,000 tonnes over the operational lifespan of these installations.

Kuldeep Jain, Managing Director of CleanMax, emphasized the company's commitment to sustainability, stating, "Our mission is to be a sustainability partner to corporates, and we consider this joint venture (JV) to be a big milestone in our journey." He also highlighted the positive trend of consumer brands showing increased interest in such partnerships, signaling a broader shift towards sustainability.

The initiative aims to contribute to the development of renewable energy projects nationwide, aligning with broader environmental objectives. The partnership's unique business model leverages the environmental benefits generated by the financed projects to support Apple in mitigating emissions associated with its corporate operations in India.

Lisa Jackson, Apple's Vice President of Environment, Policy, and Social Initiatives, expressed Apple's commitment to its ambitious Apple 2030 climate goal and the ongoing efforts to transform electrical grids and restore watersheds for a cleaner future. She stated, "We're racing toward our ambitious Apple 2030 climate goal while taking on the long-term work to transform electrical grids and restore watersheds to build a cleaner future for all."

In related news, Apple recently unveiled the beta version of its new operating system, iOS 17.5 Beta 2, slated for an official public release next month (May 2024). A notable feature of this update is the ability to install applications directly from developers' websites, streamlining the app distribution process and providing developers with greater flexibility outside of Apple's traditional marketplace and App Store.