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Apple gearing up for new iMac, MacBook Pro launch? All we know so far...

Apple new launches: According to tech aficionado Mark Gurman of Bloomberg, a Mac-centric launch event may be on the horizon at the end of this month.

Prateek Gautam
Last Updated : Monday, 23 October 2023
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Apple new launches: It appears that Apple is not quite done with its 2023 lineup of exciting product releases. According to tech aficionado Mark Gurman of Bloomberg, Cupertino's tech giant is gearing up for another major product launch. In his weekly newsletter, Gurman divulged that both iMacs and MacBook Pros are currently experiencing shortages, both online and in physical retail stores. His prediction? A Mac-centric launch event may be on the horizon at the end of this month.

Supply Woes and Speculations

Gurman's observations also included the scarcity of MacBook models and shipment delays. He pointed out that the high-end configurations of the MacBook Pro and various iMac models in different colours are either sold out or facing significant shipment delays at Apple, Amazon, Best Buy, and other retailers as the holiday season approaches. Notably, the last time Apple held an earnings call in November followed an October 30th launch event, hinting that new Macs might be unveiled on either October 30th or 31st.

Apple's Earnings Call on the Horizon

Apple enthusiasts are already awaiting a scheduled earnings call on November 2nd, during which the company will reveal its financial performance and sales figures for the previous quarter.

iMac and MacBook Pro: What's in Store

In 2021, Apple introduced the 24-inch iMac with an all-new design and the M1 chip. With over two years having passed, it's reasonable to anticipate an iMac upgrade. Nevertheless, the big question is whether Apple will introduce the M3 chip or stick with the existing M2 chips for the upcoming iMac. Since the previous iMac skipped the M2 chip, it's uncertain if the rumoured iMac will feature the M3 chip.

Concerning the MacBook Pro, it remains to be seen what Apple has in store for its laptop line. In January 2023, Apple launched the 14-inch and 16-inch MacBook Pro models equipped with M2 chips. With the anticipation of a potential October launch event, the tech community is eagerly awaiting to discover what innovative features and hardware upgrades Apple will unveil.

As the calendar marches forward, Apple fans can only speculate and await official announcements from the tech giant. With its history of groundbreaking innovations, Apple's upcoming product launches are undoubtedly something to look forward to.

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