Apple is on the brink of striking a deal with OpenAI to incorporate the startups technology into the iPhone, marking a big move towards integrating artificial intelligence (AI) features into its devices, according to insiders familiar with the matter. The negotiations between Apple and OpenAI are in the final stages, with discussions centered around incorporating ChatGPT features into Apples upcoming iOS 18, the next iteration of the iPhone operating system. Additionally, Apple has engaged in talks with Googles Alphabet Inc. regarding licensing their Gemini chatbot technology, although no agreement has been reached yet.Should the deal with OpenAI materialize, Apple will be able to introduce a popular chatbot as part of its array of new AI features set to be unveiled next month. While discussions have intensified in recent months, the finalization of the agreement is not guaranteed at this stage. Representatives from Apple, OpenAI, and Google have all declined to comment on the matter.Tim Cooks agenda of AI intergeationApple is gearing up to make strides in the field of artificial intelligence during its annual Worldwide Developers Conference scheduled for June. Reports suggest that the company plans to leverage its own in-house processors within data centers to run upcoming AI features. Apples CEO, Tim Cook, has previously acknowledged his personal use of OpenAIs ChatGPT but highlighted the need to address certain issues. He pledged a thoughtful approach to introducing new AI features across Apples product lineup.What has Tim Cook saidDuring a recent earnings conference call, Cook emphasized Apples competitive advantage in AI, citing the seamless integration of hardware, software, and services as key differentiators.Cook expressed confidence in AIs ability to revolutionize and bring about positive changes, emphasizing Apples belief in possessing distinctive strengths that set it apart in this evolving landscape. These advantages include the seamless integration of hardware, software, and services, characteristic of Apples approach.
