After Twitter & Meta, Gmail gets a ‘Blue’ tick

Blue ticks have been making headlines for some time now and if you would have thought that you had enough of them on social media, the users can get it on Gmail now. After Twitter and Meta, every social media platform is running towards offering blue tick to its subscribers. While some receive it organically, […]

Edited By: Sonia Dham

Last Updated : 05 May 2023, 03:27 PM IST

After Twitter & Meta, Gmail gets a ‘Blue’ tick

Blue ticks have been making headlines for some time now and if you would have thought that you had enough of them on social media, the users can get it on Gmail now. After Twitter and Meta, every social media platform is running towards offering blue tick to its subscribers. While some receive it organically, some have to pay for it. Google has recently launched a similar version and is now offering a blue tick for the users who have verified themselves as BIMI (Brand Indicators for Message Identification).

As per sources, the move is aimed at helping people to identify and make a difference between legitimate senders and impersonators. By displaying a blue checkmark next to verified brand logos in Gmail, users will be able to identify the businesses as well. The BIMI feature was initially launched in 2021 after undergoing several tests. The function will work as an additional safety feature, and in this, the sender has to use the brand logo as an authentication, as well as display them as an ‘avatar’ on emails. This will help the user to identify whether the email they are receiving is spoofed or genuine.

However, the Blue tick is not a new concept. Before this, Twitter, YouTube, Pinterest, LinkedIn and many other platforms have some or the other verification badge.

Who will get it?

Google has confirmed that the current feature will be available to Workspace customers, G Suite Basic, and Business customers, and personal Google accounts too. Also, there is no additional setting for the end user. Rolled out as a part of rapid release and scheduled release domains, major enterprises will have access to this feature within three days.

Advantage, Credibility and Trust

The Blue tick on Gmail is looking forward to establishing credibility online, it will reassure customers that they are dealing with an authentic sender. The initiative taken by Google will help make online communication more secure, and authentic and will keep fraudulent activities at bay.

Look for the blue checkmark next to a company's name in your emails to make sure they're the real deal before you respond. Learn more 👉 https://t.co/KIBkdFJOzr pic.twitter.com/Fe5MkBjuXO
— Gmail (@gmail) May 3, 2023

Verification process

To join the blue tick brigade, one has to follow these simple steps:

Set up an account in BIMI using domain information

Upload the brand logo in SVG format

Request a Verified Mark Ticket (VMC) as ass blue tick next to the brand logo in Gmail

Hidden features of Gmail that you need to know

Gmail is extremely helpful for both personal and professional purposes. Learning as many things on the platform will help you and make your life easier. Here are some features, of which you might be unaware.

How emails are shown?

Many users are not aware that changing the appearance is simple and can be done in Gmail’s Settings. Three Density settings are available in Gmail: Default, Comfortable, and Compact. When you use Gmail for the first time, you see the default view. The Comfortable function in Gmail hides the attachments for each email, saving space for each line. To make your email list as small as possible, Gmail takes things a step further with small by deleting superfluous padding from each email line.

Activate the reading pane

With the reading pane active, a user can view and read the emails without clicking one and going back to the main page. This setting enables the reading pane and will divide the inbox into two sections. A user can also specify where you want to see the reading pane, it can be either above or below the inbox.

Schedule the emails

Gmail allows you to send emails at a scheduled time. This feature is very helpful if the user is working off the shift. However, this feature is limited, you can mention the date and time to the email and can be done for only one email at a time. If someone does not want to bother the other person, they can use the feature for the scheduled time.

Snooze your less important emails

You can snooze an email in Gmail to temporarily remove it from your inbox. You may decide when snoozed emails will return in Gmail. You could pick the time and day that you wanted to snooze the emails.

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