Following Googles decision to delist apps from its Play Store on Friday, ten Indian app developers faced the repercussions of non-compliance with the tech giants payments policy. However, by Monday morning, a significant number of these developers managed to have some of their apps relisted, thanks to their swift adherence to Googles policy.According to Snehil Khanor, CEO of TrulyMadly, the reinstatement of apps was not a result of Google reversing its decision but rather a consequence of developers aligning with the tech giants requirements. Khanor explained, Apps got back because of compliance and not because of a reversal of the decision by Google. Developers complied with the consumption-only model for the time being so that at least their apps are visible on the Play Store.The consumption-only model involves developers refraining from offering in-app payments to users and redirecting them to external websites for transactions. While this approach ensures app visibility, it introduces friction in the user interface, potentially discouraging users from making payments, as noted by developers.Some developers, like Info Edge, successfully had all their apps relisted by Sunday night. In contrast, others, such as Matrimony.com, faced a more gradual reinstatement process, with only eight of their extensive portfolio of 150+ matrimonial apps being relisted by the same time. Info Edge had three apps back on the Play Store by Saturday, and the remaining two – Shiksha and Naukrigulf – were relisted on Sunday. Shaadi.com, operated by People Interactive, reappeared on Saturday, yet 99 other community-specific match apps remained available on the Play Store.Among the apps relisted by Sunday night were AltBalajis Altt, Mebigos Kuku FM, Arha Medias aha, and Catchup Technologies two apps streaming Rajasthani and Haryanvi web series. Notably, Verves dating app, QuackQuack, also made a return to the Play Store by Monday morning. The developments underscore the dynamic interactions between app developers and major platforms as they navigate policy compliance and visibility concerns
