The Delhi Police, who are known for using creative and interesting tactics to raise awareness, have once again captured the attention of online users. They have created a special traffic advisory and effectively incorporated a nod to the most recent Shah Rukh Khan movie, Jawan.The Jawan and Helmet connectionThe advisory, shared on Twitter, uses a catchy phrase in Hindi, “BACHCHA, BADA YA JAWAN, HELMET BACHA SAKTA HAI JAAN!” which translates to “Be it children, old or young, a helmet can save a life!”. This creative approach not only captures attention but also effectively communicates the importance of road safety.BACHCHA, BADA YA JAWAN,HELMET BACHA SAKTA HAI JAAN!#RoadSafety pic.twitter.com/SAHZpoyjl5— Delhi Police (@DelhiPolice) September 10, 2023The Uttar Pradesh Police has utilised the power of popular culture in a similar manner to promote driving safety. They posted a picture of the character played by Shah Rukh Khan in the just-released movie “Jawan” on social media.जवान हो या बूढ़े,टू व्हीलर पर बैठने से पहले, हेलमेट कभी न भूलें।#Jawan#RoadSafety pic.twitter.com/tbCf83QlX5— UP POLICE (@Uppolice) September 9, 2023Advisory to keep in mindNo matter their age, everyone was advised by the accompanying Hindi message to always wear a helmet when operating a two-wheeled vehicle. A harsh reminder of the potential repercussions of disregarding safety precautions, the graphic showed Khans figure with his head and half of his face covered in bandages.Police generates awareness through pop-cultureThese creative initiatives from the Delhi and Uttar Pradesh police departments serve as an excellent example of how to leverage pop culture and social media to effectively disseminate important public safety messages. Their humorous and engaging content not only connects with internet users but also effectively emphasises the value of following safety regulations.
