World most valuable tech company Apple Inc. is all set to open its official retail store in India soon with speeding up expansion and focus on high-end products to preserve its exclusive image in the country. the first mega store is coming up at the Jio world Drive mall at Bandra Kurla Complex, which is owned by billionaire Mukesh Ambani.According to the sources, the company is planning to open its second retail store in Delhi, however, the company has not disclosed the schedule for it.Apple is coming up with two stores in India at a time when the company has seen an extensive growth in iPhone. As per reports, India is the second biggest market for the smartphones, giving Apple a lot of potential to grow in the upper segment of the smartphone in India. Cupertino is also lately expanding its manufacturing facility in India.Global existence of Apple storesReportedly, Apple has more than 500 stores in major global cities across the world, including New York, Dubai, London and Tokyo. The company has designed each store to feel like a town square and events space for the general public. The Apple store are famous for its canopy of trees and an area that host all the live events, with a large video wall that is used in the most of the interactive sessions.The company has made the announcement through their official website, that reads, “Hello Mumbai. We are getting ready to welcome you aboard our first store in India. And raring to see where your creativity takes you at Apple BKC.”The official statement by Apple says, “To celebrate the opening of the new store, visitors can download the new Apple BKC wallpaper and move to the sounds of Mumbai with a specially curated playlist on Apple Music”. The Mumbai store is inspired by the colour of black and yellow Taxis of the city. Besides from various interpretations of the stickers, Apple BKC creative will also provide customers a variety of Apple goods and services.The official statement says that the store will be open for the customers by the end of this month and soon will come up with its second store in the national capital. The website also reveals that the customers will be able to place the online order for the product or pick it up from the store.The website also reveals that the customers will be able to exchange their Apple devices and get credit towards the next purchase at the store. Customers can also get Apple Store Gift Cards for purchasing products from the store.This is not all. The company has also put up an attractive creative ahead of the opening. The bright creative welcomes the passing by with the classic Apple greeting- Hello Mumbai.Apples Make in India StrategyApple had a successful year in 2018, as seen by its Made in India shipment growth of 65 percent by volume and 162 percent by value in 2022. The companys value share increased from 12 percent in 2021 to 25 percent in 2022.According to senior research analyst Prachir Singh, who works with Apples EMS (Electronics Manufacturing Services) partners Foxconn, Hon Hai, and Wistron were the top two fastest-growing manufacturers among the top 10 in Q4 2022. Even the PLI incentive was given to these two producers in the most recent payouts.Apples retail store in DelhiAfter the launch of the Mumbai store, it is been anticipated that the second store will come up in the national capital at the popular location of Select CityWalk Mall in Saket. Reports also says that Delhi store will be over 10,000 square feet.The CEO of Apple, Tim Cook also said that India is a huge and exciting market and for Apple it is our major focus.
