The football league of India, the Indian Super League (ISL), without a title sponsor On September 21, the season officially begins, and it might not have one for the first time since it was initially introduced in 2014. From 2014 to 2022–2023, the title sponsor was Hero MotoCorp, the Indian multinational with the largest market share in the nations two-wheeler industry. Virtua and Nivia, however, were featured as official partners on the ISL website on Tuesday. However, the All-India Football Federation (AIFF) website, which contains a schedule for the current ISL season, carries the companys logo.The 10th year of the #ISL kicks off on the 21st of September at 7:45PM, Live and exclusive on the new home of Indian Football – @JioCinema and @Sports18.#ISL #ISL10 #LetsFootball #ISLonJioCinema #ISLonSports18 | @IndianFootball pic.twitter.com/fxGFGXGVzG— Indian Super League (@IndSuperLeague) September 11, 2023 In addition to the ISL, the business has been the title sponsor of Indias second-tier mens league, the I-League, since 2014. Additionally, for the national teams, womens league, and championships Additionally, the business supported the mens worldwide invitational competition known as the Intercontinental Cup.The official statementHero MotoCorp is committed to sponsoring several sports. It has made significant investments in the sport of golf, with the Hero World Challenge, an annual event on the PGA Tour, being a major draw. It makes investments in motorsport as well, and up until 2022, it served as the Caribbean Premier League T20 competitions title sponsor.“We are one of the largest global corporate promoters of various sporting disciplines,” the companys website says.The contract had expired and had not yet been extended, according to a representative who was informed of the development. ISL organiser Football Sports Development Limited (FSDL), a commercial partner of AIFF, did not respond to HTs requests for comment.
