This list features global icons alongside Indian creators who left an indelible mark on culture and society. (X/Twitter)
Year Ender 2024: The year 2024 witnessed an unprecedented rise in the impact of influencers, spanning the realms of entertainment, activism, business, and beyond. Whether redefining content creation or amplifying important causes, these trailblazers set benchmarks for influence. This list features global icons alongside Indian creators who left an indelible mark on culture and society.
Emma Chamberlain remained a symbol of authenticity in 2024, captivating audiences with her casual yet creative approach. Her bold forays into fashion, including collaborations with luxury brands, cemented her status as a voice of Gen Z.
Prajakta Koli, popularly known as MostlySane, continued to thrive as India’s most versatile content creator. From comedy skits to addressing critical issues like mental health and women’s empowerment, Prajakta struck the perfect balance between entertainment and social awareness.
Jimmy Donaldson, aka MrBeast, elevated the influencer landscape with his jaw-dropping philanthropic stunts. In 2024, his campaigns to combat food insecurity and environmental degradation set a global precedent for influencer-driven change.
Bhuvan Bam made waves in 2024 with his web series Taaza Khabar, blending humor with hard-hitting narratives. As a pioneer of India’s digital storytelling, Bhuvan pushed boundaries, showcasing the depth of local content on a global scale.
Charli D’Amelio dominated TikTok with her innovative dance challenges and brand collaborations. Her partnership with Indian creators for cross-cultural dance campaigns showcased the power of collaboration in bridging audiences.
Indian-born Diipa Khosla continued to inspire millions in 2024 with her campaigns centered on mental health, body positivity, and cultural pride. Her influence extended beyond beauty blogging to empower women globally.
Lilly Singh made headlines this year by becoming a voice for underrepresented communities. Her ability to blend comedy with serious conversations about identity resonated with audiences across India and beyond.
Ajey Nagar, famously known as CarryMinati, redefined humor and commentary in 2024. With his satirical takes on pop culture and social phenomena, he remained one of India’s most celebrated digital influencers.
Khaby Lame continued to dominate with his universal humor and silent comedy, effortlessly engaging millions. His collaborations with Indian brands expanded his appeal, making him a household name in the subcontinent.
Virat Kohli’s online presence in 2024 transcended sports. With fitness challenges, motivational posts, and family moments shared online, he inspired millions while maintaining his title as India’s most-followed influencer on Instagram.
This year’s top influencers showed the transformative power of digital platforms. By connecting global and Indian audiences, these creators proved that influence knows no borders. They didn't just entertain—they educated, inspired, and initiated change, making 2024 a standout year in the world of social media.
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