Swiggy (Pinterest/Inc42)
Viral News: On New Year's Eve, Swiggy Instamart became the storm center of social media with a cheeky interaction on X (formerly Twitter). They posted their update saying that, at the time of penning this report on the afternoon of December 31, they had sold 4,779 condoms. Although that post received widespread attention, one user's hilarious reply took over: "Mere pincode par ek girlfriend deliver kardo" which translates as please send me a girlfriend to my pincode.
data team bata rahi hai abhi tak 4779 condom bik chuke hai. wo bhi dopahar tak. good for you. nahi toh new year new me sahi mein ho jayega pic.twitter.com/vWdBonwGst
— Swiggy Instamart (@SwiggyInstamart) December 31, 2024
Swiggy's original post highlighted an unexpected trend, stating, "The data team is telling that till now 4779 condoms have been sold. That too till afternoon." This sparked a wave of reactions, with many users humorously engaging with the post. Amid the banter, one X user's bold request for a "girlfriend delivery" stood out, quickly going viral.
Never one to shy away from humor, Swiggy Instamart delivered a savage reply to the user's unusual request. "Ye sab yaha nahi milta" (You don't get this here), they wrote, accompanied by an angry emoji. However, the grocery app didn't leave the user entirely disappointed. In a playful tone, they added, “Par lo chalo late night fee hata di hai, ek lollipop order karlo” (Here’s a consolation: we’ve waived the late-night fee, so order a lollipop instead).
It got everyone talking, as users praised the quick wit of Swiggy Instamart. Many jumped into the game, sharing memes and jokes that were funny for the quirky exchange. The light-hearted banter added a humoristic twist to the New Year celebrations, demonstrating Swiggy's ability to connect with its audience.
This lighthearted exchange is a testament to how social media can make marketing work by making things relatable and funny. In this regard, Swiggy Instamart was not only fun but also memorable for its audience as it responded witily in time to the concerns of its audience.
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