What is Shantanu Naidu's new passion project? Ratan Tata’s former manager announces his latest initiative

New Delhi: Shantanu Naidu, Ratan Tata's former manager, launches Jaipur Bookies, a community reading initiative aimed at reviving the love for reading in public spaces, following its success in Mumbai, Pune, and Bengaluru.

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Edited By: Mahi Mishra
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What is Shantanu Naidu's new passion project? Ratan Tata’s former manager announces his latest initiative (X/gemsofbabus_)

New Delhi: In a remarkable move that reflects his commitment to reviving the love for reading, Shantanu Naidu, who served as a close confidant to the late industrialist Ratan Tata, has announced the launch of Jaipur Bookies. This initiative is part of a larger project called Bookies, which aims to create reading communities in public spaces where individuals can gather and read in silence. Originally introduced in Mumbai, this innovative concept has already made its way to Pune and Bengaluru.

Naidu expressed his excitement about the upcoming event on LinkedIn, stating, 'Jaipur, it’s time. We will see you on Sunday the 8th at Jaipur Bookies. Sign up for the launch below. So excited!' This announcement invites book lovers in Jaipur to join the community and participate in the inaugural gathering set for Sunday, December 8.

An Expanding Vision: From Jaipur to Other Major Cities

With plans to extend Bookies to other prominent Indian cities such as Delhi, Kolkata, Ahmedabad, and Surat, Naidu is on a mission to rekindle the joy of reading across the nation. He recently hosted a successful reading session in Bengaluru that drew significant attention and participation.
Reflecting on the essence of Bookies, Naidu remarked, 'Bookies has always been to bring back reading. It seems that reading is very central to the human experience. And it's just gone back into the background.' His words resonate with many who feel that the fast-paced digital age has overshadowed traditional reading habits.

A Tribute to Ratan Tata: The Bond That Lasted Beyond Life

The relationship between Naidu and Tata was profound and meaningful; it was marked by mutual respect and affection. Following Tata's passing in October, Naidu shared an emotional tribute that highlighted their unique bond. He wrote, 'The hole that this friendship has now left with me, I will spend the rest of my life trying to fill. Grief is the price to pay for love. Goodbye, my dear lighthouse.' This heartfelt message underscores not only his personal loss but also his commitment to carrying forward Tata's legacy.

A Call for Community Engagement: Join Jaipur Bookies

As Jaipur prepares for this exciting new chapter in community reading, Naidu encourages residents to participate actively. By fostering an environment where individuals can connect over literature, he hopes to inspire a new generation of readers who appreciate the written word amidst a world increasingly dominated by quick digital content.

Shantanu Naidu’s initiative reflects a broader cultural movement aimed at revitalizing reading as a cherished activity within communities across India. As he embarks on this journey with Jaipur Bookies, it promises not only to honor Ratan Tata's memory but also to inspire countless others to rediscover the joy of books.