Advertising veteran Sylvester deCunha, the creator of the iconic Amul Girl utterly butterly campaign that started in 1960, took his last breath on Tuesday night in Mumbai. The saddening news was reported by the Gujarat-based milk cooperation on Wednesday.Advertising veteran Sylvester deCunha died in MumbaiTaking it to Twitter, the managing director of Gujarat Co-operative Milk Marketing Federation (GCMMF), Jayen Mehta shared a heartfelt note about his demise. He wrote, “Very sorry to inform about the sad demise of Shri Sylvester daCunha, chairman of daCunha Communications last night (Tuesday) at Mumbai.”Very sorry to inform about the sad demise of Shri Sylvester daCunha, Chairman of daCunha Communications last night at MumbaiA doyen of Indian advertising industry who was associated with Amul since 1960s. The Amul family joins in mourning this sad loss @RahuldaCunhaॐ Shanti 🙏 pic.twitter.com/cuac1K6FSo— Jayen Mehta (@Jayen_Mehta) June 21, 2023What was deCunha known forThe legendary advertising veteran conceived the utterly butterly campaign for Amul in 1966 which introduced the famous Amul Girl to the entire globe and continues even today. After the demise of deCunha, his son Rahul deCunha will now sit on the throne of the advertising agency started by his father. Several political leaders paid tribute Several political leaders including Congress leader Jairam Ramesh and others paid tribute to him and extended their condolences to the family. The Congress leader also recalled that Amuls iconic leader V Kurien had acknowledged his creative genius.Moreover, TMC (Trinamool Congress) MP Derek OBrien termed Sylvester daCunha as an advertising legend in a post shared on Twitter and extended his condolence.Sylvester daCunha, advertising legend, genius behind the iconic Amul Girl, met his Great Creator In The Sky.Much respect and admiration.Heres one of my favourites from 2021.Pay tribute to Mr daCunha by sharing your most loved Amul ad. pic.twitter.com/3m8rYBlfug— Derek OBrien | ডেরেক ওব্রায়েন (@derekobrienmp) June 21, 2023
