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As India witnesses the historic Ram Mandir Pran Pratishtha in Ayodhya today, brands have joined in celebrating the auspicious occasion.
Renowned dairy brand Amul, known for its creative topicals, marked the event with a social media post featuring the Amul girl praying barefoot before the temple.
"Temple of a billion hopes...Amul Welcomes it," read the caption.
The post encapsulated the significance of this long-awaited milestone for millions across the country. Amul's topical resonated with people's sentiments and hopes invested in the temple.
The Ram Mandir has been central to India's ethos and psyche. Its consecration represents the culmination of a decades-long ideological movement.
In the presence of Prime Minister Modi and RSS Chief Mohan Bhagwat, the idol of Ram Lalla was unveiled, signifying the official inauguration of the temple.
Amul's thoughtful tribute acknowledges the temple's role as a beacon of faith and unity. The brand has struck a chord by tying its iconic mascot to this historic occasion. For countless Indians, this day marks the realization of their dreams.