India is all set to witness a nationwide Swachh Bharat (cleanliness) drive at 10 am today (October 01) as Prime Minister Narendra Modi on Friday called upon people to join this mission, saying a clean India is a shared responsibility.India to witness nationwide cleanliness drive todayTaking this announcement to X (formerly known as Twitter), PM Modi said, “October 1 at 10 am, we come together for a pivotal cleanliness initiative. A Swachh Bharat is a shared responsibility, and every effort counts. Join this noble endeavour to usher in a cleaner future.”1st October at 10 AM, we come together for a pivotal cleanliness initiative. A Swachh Bharat is a shared responsibility, and every effort counts. Join this noble endeavour to usher in a cleaner future. https://t.co/tFvvDwKnzq— Narendra Modi (@narendramodi) September 29, 2023 On Sunday, the Culture Ministry with 43 affiliated organisations gearing up for a special programme titled Ek Taarikh – Ek Ghanta” on the SHS Portal. Scheduled for 10.00 am on October 1, 2023, the event focuses on Shramdaan for Swachhata.Clear directives regarding Swachhata under the SHS Campaign, 2023, have been communicated to all Bureaus, Divisions, and affiliated organisations under the Culture Ministry.9th anniversary of Swachh Bharat AbhiyanMoreover, the country will also commemorate the 153rd birthday of Mahatma Gandhi, the father of our nation, whose inspiring ideas continue to impact many. The day also signifies the ninth anniversary of the Swachh Bharat Mission (SBM), initiated by PM Modi in 2014 as a campaign that embodies Gandhis principles on cleanliness and sanitation in a modern way.Now, this time the Centre has launched a nationwide cleanliness campaign Shramdaan Se Swachhata (Shramdaan for Swachhata) under the ambit of Culture Ministry to make October 02 more memorable. The ministry has also published a video message on social media, requesting the citizens to take part in the drive.On the 9th anniversary of Swacch Bharat Abhiyan, lets pay tribute to Mahatma Gandhi by taking a pledge for cleanliness. Come together for Shramdan towards a cleaner India on October 1st at 10 AM. Visit #swacchtahiseva website to view and choose/participate in the event. pic.twitter.com/Oey8FEIDGs— Ministry of Labour (@LabourMinistry) September 29, 2023
