New Delhi: Nandini, a well-known dairy brand in South India, particularly in Karnataka, has built a solid reputation for providing high-quality products like milk and ghee. Among its many clients, Nandini ghee has long been the preferred choice of the Tirumala Tirupati Devasthanam (TTD), the governing body of the famous Tirupati temple.Past ghee supplies to TTDBetween 2013 and 2018, Nandini supplied approximately 4,000 metric tonnes of ghee to TTD. In 2019 alone, the company delivered another 1,170 metric tonnes. Despite its established relationship with the temple, Nandini had to halt its supply in 2020, losing the tender to other competitors who offered lower prices. However, the dairy giant has now regained the contract, reaffirming its position as TTDs trusted ghee supplier.Commitment to qualityOfficials from the Karnataka Milk Federation (KMF), which oversees the Nandini brand, emphasize their unwavering commitment to product quality. There has never been a question of adulteration or using inferior ingredients. Our focus has always been on quality, even if that means we cannot offer cheaper prices, a KMF official stated. This steadfast approach to maintaining high standards was a key reason for their temporary loss of the contract, but the same integrity has now brought them back to supply ghee to TTD.New safety measuresTo ensure the safety and purity of the ghee during transit, Nandini has implemented advanced technology in its delivery process. Tankers transporting ghee to Tirupati will be equipped with GPS tracking and electronic locking systems. The electronic locks can only be opened through an OTP generated by Nandinis Bengaluru headquarters, ensuring that the product is not tampered with during its journey. This step further reinforces the brands dedication to transparency and product safety.Nandinis expanding reachSince its establishment in 1974 by the Government of Karnataka, the Karnataka Milk Federation has grown into a prominent organisation. Nandini, KMFs flagship brand, is now not only popular in South India but has also gained international recognition. The brands expansion is reflected in its sponsorship of the Indian Super League (ISL) football tournament and its role as the jersey sponsor for the Scotland cricket team.Nandinis successful reconnection with TTD, coupled with its expanding global presence, underscores the brands continued commitment to quality, transparency, and responsibility.
