Since its inception in 1940, Maturam's shop has been a cornerstone of local culture. Today, the family has expanded their brand, opening multiple outlets dedicated to the iconic jalebi. (X/ThePerilousGirl, nishthaanushree)
New Delhi: As the results of the Haryana Vidhan Sabha elections 2024 unfold today, trends suggest that the BJP is in a favorable position. However, amid the political fervor, Maturam's Jalebi from Gohana has become a topic of delightful discussion. This beloved treat has captured the hearts of locals and visitors alike, drawing attention far beyond Haryana.
Maturam's Jalebi is famous for being made with pure desi ghee, with prices set at an affordable 320 rupees per kilo. Each jalebi weighs approximately 250 grams, making it a hearty option for anyone craving a sweet treat. According to family members, a kilogram contains about four large jalebis, perfect for sharing or indulging on your own.
What's particularly remarkable about these jalebis is their durability; they remain fresh for up to a week, allowing customers to savor them at their leisure. The unique blend of ingredients, including gram flour and refined flour, contributes to their distinct taste and texture, making them a must-try for anyone visiting Haryana.
Since its inception in 1940, Maturam's shop has been a cornerstone of local culture. Today, the family has expanded their brand, opening multiple outlets dedicated to the iconic jalebi. The shopkeeper notes that they sell an impressive one quintal of jalebi daily, a testament to its popularity among customers. Notable figures, including Rahul Gandhi, have also been drawn to Maturam's Jalebi. During a recent rally in Haryana, he tasted the treat and arranged to send a box to Priyanka Gandhi, highlighting its significance.
He remarked, “Every person of Haryana has put in hard work in making this jalebi, so the taste of this jalebi should be spread not only in the whole of India but also abroad.” This endorsement has sparked discussions about expanding Maturam's Jalebi to international markets, potentially creating new job opportunities and elevating the beloved dish to new heights.
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