Hindi vs. Kannada! Cars24 CEO's viral recruitment call saying THIS ignites language controversy

Viral News: Vikram Chopra's recent post regarding the Hindi-Kannada language debate has gone viral, provoking mixed reactions from netizens and reigniting discussions about linguistic identity in Bengaluru.

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Edited By: Mahi Mishra
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Cars24 CEO's Viral Recruitment Call Ignites Language Controversy (X/ vikramchopra)

Viral News: The ongoing discourse between Hindi and Kannada speakers continues to spark heated discussions across social media platforms. Recently, a post by Vikram Chopra, CEO of Cars24, has reignited this debate, drawing significant attention and controversy.

Vikram Chopra's Provocative Post

In his post, Chopra made a pointed remark regarding the language preferences in Bengaluru, suggesting that those who have lived in the city for years without learning Kannada should consider moving to Delhi. His statement read: "Have you lived in Bengaluru for years and still can't speak Kannada? No worries, come to Delhi... Our company is looking to hire engineers who want to work 'closer to home,' meaning in the Delhi-NCR area." This invitation quickly went viral, leading to a flurry of reactions from netizens.

The Reaction from Netizens

Chopra's comments did not go unnoticed. Social media users responded with a mix of humor and outrage. One user remarked, "This is quite an innovative way to recruit for your company," while another questioned the implications of his statement by asking, "So do you only want North Indians or people from Delhi on your team?" Others expressed concern over whether there was an underlying bias against non-Hindi speakers in North India.

Language Preference in Bengaluru

Bengaluru has long been recognized for its linguistic diversity, with Kannada being the predominant language. Numerous incidents have surfaced where non-Kannada speakers faced challenges in daily interactions, including being charged higher prices in shops simply for not speaking the local language. This ongoing tension highlights the complexities surrounding language and identity in urban India.

Reflection on Linguistic Identity

Chopra's post has not only sparked discussions about recruitment practices but also brought to light the broader issues of language preference and cultural identity in India. As debates continue to unfold online, it remains clear that language will remain a pivotal topic of discussion among citizens.