The Government of India has made an effort to recognize the work of the younger crown of the country. In particular, they are looking towards honoring those individuals who have shown their creative skills to excel in an online presence.
Exciting News! The Government of India is proud to announce The First Ever- National CREATORS Award!
— MyGovIndia (@mygovindia) February 10, 2024
We are celebrating your impact across 20+ award categories! Be center stage, amplify your voice, and get a chance to be awarded for your incredible work!
Your impact deserves… pic.twitter.com/1TYv0Tp4gm
According to official sources, the government is scheduled to present the National Creators' Awards on Friday to honor contemporary artists and influencers. The first-ever awards of their kind, which will be granted in almost 20 categories, are claimed to be aimed at "Gen Z," a term used to describe the younger generation that is addicted to the internet and social media.
social media influencers from platforms like YouTube and Instagram will also be in the run for prizes. They went on to say that one of the categories would be for people who had contributed to the nation's soft power and cultural exports abroad.
Additional possible categories are "green champions," "swachhta ambassadors," "agro creators," and "tech creators" They claimed that the prizes would function similarly to the national film awards, which honor motion pictures across many genres and languages.
The government recognizing the younger crowd will help them to feel empowered and heard. These awards look like a promising initiative that will influence more Indian people to come on media platforms and create content.
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