Union Minister Shivraj Singh Chouhan recently made an emotional appeal to Jharkhand voters, emphasising key local issues under the slogan “Roti, Beti, Maati” during BJPs high-stakes election campaign in the state.Chouhan, addressing a public gathering, promised, “I assure you on behalf of Prime Minister Modi and JP Nadda that if BJP is victorious in Jharkhand, we will protect your roti, beti, and maati. These elements, he explained, symbolised key issues affecting voters in the state.Roti, Beti, Maati — Addressing unemployment, womens safety, and land issuesIn his speech, Chouhan clarified that roti refers to the rampant unemployment in Jharkhand, beti underscores the rising concerns of love jihad and violence against women, while maati represents the growing threat of land jihad due to illegal immigration. This messaging has particularly struck a chord with women voters, who are increasingly rallying behind BJPs campaign.Women voters forge emotional connect with BJPThe BJPs campaign has seen a significant positive response from women voters, who have connected emotionally with the partys promises. This shift indicates a potential realignment of traditional vote banks, which have historically been loyal to the JMM and Congress.BJP gains ground in upcoming Jharkhand legislative assembly electionsWith elections for the 81-member Jharkhand Legislative Assembly scheduled between November and December, the political contest is heating up. All major parties, including JMM, Congress, and BJP, are battling for dominance in Ranchi. However, early trends suggest that the BJP holds a distinct advantage in the race.
