BJP's 'Mila Kya' campaign questions Jharkhand government's performance | Explainer

As Jharkhand gears up for the upcoming assembly elections, political activity has surged with the BJP launching its "Mila Kya" campaign. This initiative aims to scrutinize the performance of the Jharkhand Mukti Morcha (JMM) government led by Chief Minister Hemant Soren, focusing on the discrepancy between the promises made and the results achieved during his tenure.

The BJP's 'Mila Kya' campaign is designed to evaluate and spotlight the gaps between the JMM government's election promises and actual outcomes. By highlighting areas where expectations have fallen short, the BJP seeks to challenge the effectiveness of the current administration.

Key focus areas of the 'Mila Kya' campaign

Youth employment: Soren had pledged to create 100,000 jobs for youth within his first year in office. However, the BJP underscores that this promise remains largely unmet, with widespread unemployment among young people. This aspect of the campaign aims to shed light on the lack of job creation and its impact on youth prospects.

Agricultural loan waiver: Another significant promise was to waive agricultural loans up to ₹2 lakh. The BJP points out that only ₹50,000 in relief has been provided, questioning the government's commitment to alleviating the financial burden on farmers.

Free education and healthcare: While some initiatives have been launched, the BJP argues that they fall short of the comprehensive coverage initially promised.

Industrial development: The campaign criticizes the slow progress in promoting industrial growth and attracting major industries to Jharkhand, which the BJP argues has led to missed economic opportunities and job creation.

Corruption-free governance: A pledge for corruption-free governance is under scrutiny, with the BJP highlighting ongoing corruption allegations that undermine the administration's credibility.

Land law amendments: The campaign also examines Soren's opposition to land law amendments aimed at commercial use of tribal land, leading to unresolved issues and uncertainty about land rights.

Alcohol ban: The promise for a complete alcohol ban has seen only partial implementation, with restrictions in specific areas, reflecting a failure to fully meet this commitment.

CBI probe into hunger deaths: There has been no significant progress on the promised CBI investigation into hunger deaths in the state.

Additional Promises Under Scrutiny:

• Annual income of ₹72,000 for poor families
• Loans of ₹50,000 for women through Aadhaar
• Cold storage facilities in every panchayat
• Gold coins for newly married brides
• Financial support for poor widows
• ₹2,000 monthly allowance for married sisters

Public response and BJP strategy

The BJP's 'Mila Kya' campaign is resonating with the public, highlighting widespread dissatisfaction with the government’s performance. Concerns about job creation, agricultural relief, and infrastructure development are prominent among voters. This public response is a strategic element of the BJP's campaign, reflecting a deep sense of disappointment and fueling their electoral strategy.