How many times do you have to convince people of things in a day It is more often than you think. Wouldnt life be so much easier if you could persuade others the way you wanted Rhetoric is a method developed by philosopher Aristotle in ancient Greece which reveals the art of persuasion. It is a simple 3 part method: Ethos, pathos, and logos. Say I am trying to sell you a pen. Now let us apply this theory to this senario. Ethos - refers to ethics.Ensure the person in front of you that you are a credible person and genuinely have good intentions. This helps to build trust. Example: Here is a pen that I have created using wood from trees that were already fallen in the forest. This way my company ensures that we are not harming the planet. My business degree has taught me about corporate social responsibilty, which I take seriously. Logos - means logicBeing logical is critical in conveying that what you are asking for does in fact make sense and has reasoning. You can use evidence and data to support your statements if required.Example: The price of my pens are great for students who will go through many pens in a semester. The led being of good quality from Insert brand garantees a smooth experience and therefore justifies the price. Here are some reviews from customers intert reviews. Pathos - invloves feelingsEmoting feelings and evoking an emotion in others will encourage them to act on the matter. This also helps you to make a personal connection. Example: Just like all of you I hold memories from my school days close to my heart. I would love for you to try my product and make it part of your memories. When using Rhetoric in your daily life, remember to have the best intentions and be authentic.
