Myntra, a well-known fashion and lifestyle app in India, has launched a groundbreaking feature known as My Stylist. This innovative addition functions as a personalised style guide, utilising artificial intelligence to suggest outfits and curated looks to users. The introduction of this feature is set to redefine the fashion and lifestyle shopping experience, offering customers a more convenient and efficient way to discover the perfect clothing items.Creating the ideal ensemble can be a daunting endeavour, involving a comprehensive grasp of elements such as colour, shape, pattern, fabric, and staying up-to-date with the latest fashion trends while considering individual style preferences. My Stylist is designed to assist customers in navigating these aspects, providing a scalable, automated, customizable, and real-time solution.image: twitterBy harnessing the power of artificial intelligence, the feature leverages technology to offer customers practical outfit suggestions that are readily available for purchase. It takes into account four key factors: images of clothing items from their physical wardrobes, their previous purchases on the app, their browsing history within the app, and the current trending items on the platform. This amalgamation of information grants customers immediate access to a plethora of styling options, enhancing their shopping experience and ensuring greater enjoyment and fulfilment.With the aid of My Stylist, individuals can explore fresh ensembles, experiment with various styles, and effortlessly shop for complete looks. This feature eliminates the need for guesswork in styling, allowing users to delve into fashion in an engaging and visual manner. Serving as a cutting-edge tool, it elevates the overall shopping experience by delivering tailored recommendations that cater to individual preferences.Existing customers can utilise My Stylist to facilitate their outfit shopping experience by analysing their recent app purchases, recently browsed products, or trending ensembles on the platform that are receiving significant attention from other users. This functionality enables them to explore and procure coordinated looks effortlessly.image: indianexpressMy Stylist caters to both new and existing customers by offering a unique feature that allows users to upload images of clothing items from their personal wardrobes. Based on these images, the feature generates pairing ideas and recommends additional items that complement the uploaded product. This functionality serves as a source of inspiration for new users, assisting them in finding their desired style.Furthermore, both new and existing users have the opportunity to engage with My Stylist by capturing a picture or uploading an image of any item from their offline wardrobe. In response, the feature suggests pairing ideas to create a complete outfit. This seamless process enables users to conveniently shop for an entire look with a simple click of a button.According to Myntras official blog, the advanced capabilities of My Stylist are supported by the in-house artificial intelligence (AI) technology, machine learning (ML) models, and computer vision algorithms. These powerful tools are combined with the expertise of subject matter experts in curation and styling. The feature encompasses various components such as Fashion Object Detection, Image Search, and Outfit Recommendations.To accomplish this, an AI algorithm leverages deep convolutional neural networks to access and analyse the platforms extensive catalogue data. The algorithm is further trained using a Bi-LTSM model, which expands the dataset derived from Myntras own catalogue. This training process equips the feature with the capability to efficiently handle a high volume of requests and deliver accurate and relevant recommendations to users.
