Hair care is certainly one of the most sought-after personal wants of everyone – be it a man or woman. People these days have moved beyond products with chemicals and toxins. In such a world, understanding the needs of hair-care freaks, is GorgyLook. The hair care Dubai-based brand has recently launched in India and boasts of being a luxurious and affordable hair care line.What is GorgyLook all aboutUnlike other brands, GorgyLook says that it is completely free of abrasive chemicals, toxins, parabens, synthetic colours, synthetic scents, and synthetic dyes. It is a premium hair specialist brand made in the UAE and is created after years of research and study.As per the company, a complete professional range of GorgyLooks shampoo is now available in Indian markets. The first glimpse of this high-end hair care line was unveiled at Club BW, Hotel Surya, New Delhi, in front of illustrious hair stylists, beauticians, make-up artists, models, and industry professionals.According to GorgyLook, a dedicated R & D team looked into more than 100 ingredients currently used for hair-related issues worldwide and narrowed the list down to five highly regarded by hair specialists everywhere. GorgyLook shampoos have been derived from the most exotic elements in nature and have developed a distinctive positioning in the market.There are five different GorgyLook shampoo options for various hair types, which are currently being sold on the companys website, www.gorgylook.com, as well as on Amazon, Flipkart, and various salons. They are Brazilian Keratin Shampoo, Moroccan Argan Oil Shampoo, Jordanian Dead Sea Minerals Shampoo, Americana Charcoal Shampoo and African Chocolate Hair Shampoo, which are infused with the worlds best hair ingredients.Promoted by Anuj Modi and Manoj Kankane, who are also the founders of the company, the brand aims to seize a market opportunity worth over US$10 billion, or Rs80,000 crores. The imported hair care market stands at US$150 million, has witnessed double-digit growth in the last 5 years, and is expected to double in the next five years.According to Modi, the company plans to operate through professional hair salons, speciality stores, and online through various marketplaces.
