US based fashion brand Calvin Klein launched its new spring collection in Mumbai for 2023. The company partnered with Bollywood actress Disha Patani as model in its signature logo bralet and a pair of light wash jeans. The company announced in a press release saying, “longtime friend of the brand”. The collection was launched at its Jio World Drive store in Bandra, Mumbai. Guests also enjoyed the remarks from the actress.
The event also featured the live special music performance by the renowned musician, Monica Dogra. Famous fashion stylists, models, and influencers including Rachel Bayros, Sonalika Sahay, Prabh Uppal were among the people who witnessed the event. Celebrity guests were dressed up in the brand’s latest collection as they took the good time to create the social media content around the line. All were dressed in Calvin Klein spring collection 2023.
The store is located within one of the most iconic high street shopping destinations in the Indian cultural capital, Mumbai. The features its latest collection of Calvin Klein Jeans, Calvin Klein underwear and accessories. The interior also shows the minimalist principles at the heart of the brand.
Calvin Richard Klein, born on November 19, 1942, is an American fashion designer who launched a company, which would later become Calvin Klein Inc. in 1968. Apart from clothing, company also owns it large range of products, like perfumes, watches, jewellery. In 1974, Klein designed a tight-fitting signature jean that would go inti 200,000 dollars in first week. In the same year he also became the first designer to received outstanding design in men’s and women’s wear from Council of Fashion designers of America award show. Reportedly, he launched a company with his childhood friend in 1968.
Calvin Klein is world’s one of the leading clothing brand, with a history of bold, non-conformist ideals that inform everything that we do. The band is commonly known as CK among its customers. Calvin Klein was founded in 1968 in New York, which comprise of CK Calvin Klein, Calvin Klein jeans, Calvin Klein underwear, and Calvin Klein performance. PVH Corp, formerly known as Phillip-Van-Heusen acquired Calvin Klein in 2003. The company also owns the brands such as Tommy Hilfiger, Calvin Klein, Warner’s, Ogla and True & Co. and it acted as a growth platform for both the countries.
American design house Calvin Klein has operations all over the world. In addition to mass-market ready-to-wear clothing for all genders and age groups, the company also specialises in leather goods, lifestyle accessories and shoes, home furnishings, perfume/cosmetics, eyewear, jewellery, and watches in the mid-price range. The company rose to fame in the 1980s for its designer underwear and denim lines. 2019 saw the demise of its premium runway fashion branch, which served as the pinnacle of the numerous Calvin Klein sub-brands. In year 2021, the company reported its global sale for its products, which was 8.5 billion dollars. PVH is still in charge of a targeted strategy to increase the brand’s global relevance, presence, and long-term growth.
Calvin Klein has 1300 stand alone stores and 5000 departmental and multi-brand retail store in India. The brand is present on e-commerce websites also. Apart from all the premium products, Calvin Klein India has shirts, polo shirts, t-shirts, jeans, trousers, boxers, Calvin Klein underwear men, chinos, laptop bags, wallets, perfume, caps, socks, backpacks, and belts for men.
Apart from working with Calvin Klein, Bollywood actress Disha Patani, also endorse, American chocolate and snack firm, The Hershey Company. The company announced Disha Patani as brand ambassador for its plant-based soft drink Sofit.
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